GLOBAL AWARENESS CLOTHING CO.

THE ENDANGERED COLLECTION PT. 1

THE JAVAN

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THE AMUR

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THE IVORY

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Our “Endangered” collection aims to not only bring awareness to the fact that many species face extinction, but to perpetuate their existence as well.

Each piece in the collection is meant to convey the aesthetic beauty of an endangered species. Through the uniqueness of each portrayal, we aim to emphasize what is at stake, highlighting that multiple forms of natural beauty could be lost forever.

But an aesthetic loss is only one of the detrimental effects caused by the extinction of a species. When an entire species disappears, chances of discovering products in nature that can benefit humans become remote. Entire ecosystems could become dysfunctional as well, leading to a further reduction in biodiversity.

However, simple awareness about the problem can prevent it. The biggest factors that lead to population decline in the natural world are poaching and habitat destruction. Mindfulness would reduce our contributions to these causes - learning about the origins of the products we use and consume everyday like food, clothing, and furniture and avoiding those produced at the cost of endangered animals would play a huge role in mitigating the problem.

In addition, we have pledged to donate 10% of our profits from this collection to the World Wildlife Fund, a non-profit organization that specializes in conserving nature, from species that face extinction, to their habitats.

THE JAVAN RHINO is perhaps the rarest large mammal on earth. Only 60 individuals are currently surviving in a national park at Java, Indonesia. The rhino has a dusky grey body with loose skin folds that appear to resemble armor. And it wields a single horn, which it uses to scrape mud and pull plants. However, the horn it is characterized by is a double-edged sword — poachers have driven the species nearly extinct to obtain the very same horn that the rhino uses to survive. Habitat loss, and a lack of genetic diversity, which makes them more vulnerable to disease and inbreeding, also hinder the Javan Rhino's recovery.

 

Despite the fact that the Javan Rhinoceros is a physically tough creature with its armor-like skin, it is still the most threatened rhino species in the world. Our depiction of it in blue chrome foil represents the rhino’s fluid situation. Its status as critically endangered is subject to change — the population may recover, but can just as easily disappear.The Javan Rhino is evidence that nature is not indestructible and the exploitation of nature can carry substantial consequences.

THE AMUR LEOPARD lives in the forests between China and Russia. The leopards wears a distinctly thick coat of fur, which protects it from its snowy habitat. Its beautiful, warm fur however, also plays into its downfall - poachers mercilessly hunt the leopards for their pelts, which fetch a high price on the black market. In addition, the unrelentless slaughter of its prey means the leopard also faces food scarcity. There are now fewer than 60 Amur Leopards in the wild.

 

The Amur Leopard’s vigilant posture in our graphic is in response to the great number of direct and indirect attacks it has experienced. Its red outline symbolizes the bloodshed of not just the leopards slain at the hands of poachers, but that of its prey, like deers and hares, as well. The Amur Leopard should serve as an indication that species all across the globe are suffering from the ramifications of human actions, intentional or not. The near extinction of this species should emphasize the weight of human action, ultimately, bringing attention to the fact that the consciousness of our impacts on the world arises individually.

THE IVORY-BILLED WOODPECKER is the world's third largest woodpecker. It lives in the southeastern United States, an environment filled with large trees, using its white bill to forage for beetle larvae hidden under bark. Unfortunately, its strong connection with its ecosystem has left its population vulnerable. Because of the consistent destruction loggers have wreaked on its habitat, the woodpecker may already be extinct.

 

The distressed details on the high-wear areas of the hat reflect the destruction of the woodpecker’s habitat. And our embroidered depiction of the bird underscores its simple plumage, while also conveying the aesthetic beauty produced from a bare contrast of basic colors. The “critically endangered” status of the ivory-billed woodpecker should serve to remind us not only of the beauty of our natural world but its fragility as well.