CLASSICS: THE CHAMELEON PACK
Replacing the planet on our classic globe stand logo is a chameleon, characterized by its ability to change colors in the face of danger. Like chameleons, we humans constantly face threats to our well being. However, the threats induced by our own existence such as pollution, deforestation, and climate change and the need to address them by changing our ways are not explicit to everyone.
This piece represents our company's purpose - to perpetuate the existence of this world by inspiring change. We believe global awareness is the most important step in addressing the threats posed by our own existence, and we are grateful for the opportunity to apply our creativity to help accomplish this nascent stage of solutions.